Pareidolia Collection

Pareidolia (n.)(parr-i-DOH-lee-ə) is defined as “a psychological phenomenon in which the mind responds to a stimulus, usually an image or a sound, by perceiving a familiar pattern where none exists.”

This idea has existed since time immemorial; the “man in the moon” is humanity’s oldest friend, and finding shapes in the clouds populated our childhoods before we immortalized the distinction between imagination and real-life. Kyah Probst’s Pareidolia Collection is a collection of both pattern and chaos, objective and nonobjective, soul-searching and looking outward. It more than just asks viewers to decipher their own distinction between intentional pattern and unintentional objectivity–it requires it. Finally, Kyah’s Pareidolia Collection procures an honest question: If someone perceives a “stimuli where none exists,” does that truly make it nonexistent?